Quote of the Day | 0905

Let’s say my goal is to sell 10,000 copies of something. And let’s say that if by putting DRM in it I sell 10,000 copies and I make my money, and if by having no DRM 100,000 copies go into circulation and I still sell 10,000 copies. Which of those is the better outcome?

I think having 100,000 [books] in circulation and selling 10,000 is way better than having just the 10,000 that are paid for and nobody else benefits. People who don’t pay you generally wouldn’t have paid you anyway. We’re delighted when people who can’t afford our books don’t pay us for them, if they go out and do something useful with that information.

Tim O’Reilly on Piracy, Tinkering, and the Future of the Book

[x]#9206 fan maandag 5 september 2011 @ 15:31:04