XXVII-12. Role of freelancers
‘This last suggestion merits some additional consideration. If the media system of the target area depends to a large extent upon freelance journalists, it may be a particularly effective one. In some foreign areas, even newspapers are dependent upon freelancers to a considerable extent. If there is any receptivity for U.S.A. messages, the operator can often place the message with such a journalist with full expectation that it will be disseminated. Direct control of the message must be surrendered, although often the writer may be willing to have his copy checked “for accuracy” (rather than for anything suggesting “censorship”). This approach is widely used by American public relations men with magazine freelancers, and frequently pays dividends. One of the merits of this approach for the operator is that it puts the shoe on the other foot as far as the relationship between him and the message-carrier is concerned. The local journalist is now in the position of “wanting something.” This may mean that the operator actually ends up with more control of the content of the message than if he delivered it directly to the medium. ‘
Discovering National Elites.
A Manual of Methods for Discovering the Leadership of a Society and Its Vulnerabilities to Propaganda.
[x]#119 fan donderdag 10 januari 2002 @ 23:21:40
