Secrets from the Science of Persuasion
Why, for instance, are politicians so scared of making “U-turns”? And why do we attack them when they do so? It’s because we value consistency so much. Indeed, once we make a commitment, even a small one, we are desperate to avoid breaking it.
Finkelstein on:
Robert Cialdini and the Science of Persuasion
plus: podcasts on this topic
[x]#3180 fan zaterdag 17 november 2007 @ 14:05:41
