Quote of the Day | 0930
the idea that content is king has great intuitive appeal. I consume media content based on what I enjoy or find useful—surely the best company is the one with the best content! Reinforcing this simple observation is the intense emotional response that the most-powerful media can elicit. We all associate many turning points in our lives or in our understanding of the world with our exposure to a particular film, song, or book. Regardless of any developments in technology or distribution, the argument goes, the owners of this kind of precious intellectual property will also own the keys to the media kingdom.
But content cannot be king, because the talent required to create it cannot provide a sustainable competitive advantage.
Bruce C. Greenwald, Jonathan A. Knee and Ava Seave
‘The Moguls’ New Clothes’
[x]#6257 fan woensdag 30 september 2009 @ 13:40:43
